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4G LTE Comes to Evanston!

4G LTE Comes to Evanston!

Today is a happy day for us all! Well okay, maybe you're not as excited as I am, but when our little town steps into the 21st Century with Verizon's wireless 4G LTE uber hi-speed service... I get all kinds of excited! I just did a speed test on my Droid and downloads were right at 20MB! Uploads right around…
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Over 100 Links an Hour…

Over 100 Links an Hour…

I just had to post this up... the other night we put up a brand new Facebook page for Boost Performance Products and in just two hours of going live, we clocked 209 likes! Not bad for a days work. I can't take all the credit for this since we had a pretty thirsty bunch of awesome fans ready to…
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The Marketing Trifecta

The Marketing Trifecta

Marketing a bricks and mortar business today takes in a myriad of angles, methods and budgets. More and more, businesses are doing more with less. How do you successfully manage this large ravenous spider called marketing? The more I visit with local business, the more I discover that we all need help. Many biz owners here believe that all they…
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The Outsourcing Turnaround – Simply Share

A simply fascinating and easy way for each of us to create a million jobs. This includes saving your own job or creating new positions in your company. The approach from Alex Bogusky is very simple... just share his video. So I'm doing my part right here. Please take a moment and view this very powerful message and then... do…
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Your Bricks and Mortar

Your Bricks and Mortar

5 Quick Questions: When customers call you... what information are they asking for? Any of this requested information seem to be asked for repeatedly? Do you have any of your catalogs, menus, services, photos of work completed online now? If yes, where are these currently posted? (Facebook, website, blog, etc) Do you email market to your customers? The Clincher of…
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How Your Content Rules

How Your Content Rules

I love a great ad, just as anyone would. I’m one of those guys that watch the Super Bowl just for the ads. They are funny. They strike emotion. Some will even make you cry. Yes... Madison Avenue ad agencies have a lot of creative talent when it comes to writing their ads. But then, what happens when something like…
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Who Is this Site For?

Who Is this Site For?

I was reading a recent post by Seth Godin titled “Q&A: What works for websites today?” In this quickened post were words of great wisdom and insight. Here are 5 questions from his blog post: Who is this site for? How did they find out about it? What does the design remind them of? What do you want them to…
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What Can We Learn from The Grateful Dead?

What Can We Learn from The Grateful Dead?

I've been ingesting some marketing materials today about ‘inbound marketing’. Inbound marketing is where traditional marketing (newspaper, tv, magazines) and it’s typical stale and expensive models are basically pushed to the side to allow a more organic approach to freeing up your content in such a way that your followers (which become your customers) are totally engaged in your products…
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How Are You Handling Your Frequently Asked Questions?

How Are You Handling Your Frequently Asked Questions?

When the phone rings... when your Inbox chimes... when your employees are asking you over and over the same questions, are you really doing your best to have those answers for them? I say most likely not. Most small business owners are not even coming close to realizing how much wasted time and precious resources are spent answering the same…
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